Kris Gucker
650.776.1653
Copywriter / Content Director / Creative Efficiency Manager
Services

Brand Marketing & Voice
Who you are and what you represent to your ideal customer is just as important as what you're selling.
Let's set up a conversation to:
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Define your ideal customer or customers
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Identify and refine your point of difference as a brand
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Set up your brand persona and create ways to keep it consistent
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Build and maintain your image as a trusted brand
Creative Documentation
Clear documentation minimizes turnover, saves stakeholder time, and allows creatives to do their best work in showcasing your product or service.
Let me help you:
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Create a clear style guide and asset guidelines
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Create onboarding documentation for new, external, or freelance writers.
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Create manuals for tools your writers need to use regularly.


Verbal Creative Streamlining
Always feel like there are too many cooks in the kitchen? Are campaigns often hampered, delayed, or released with errors?
Let's talk about ways to streamline your creative process from kickoff to execution. You'll get:
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A guide for more effective creative meetings
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A handoff guide for documents or briefs
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A verbal audit of your overall process.
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Ideas for tools to consider to maximize efficiency based on your budget.
Content Strategy & Copywriting
Maybe you just need help crafting the perfect email, creating romance copy for your new line, or keeping on top of weekly social posts.
I'd love to work with you to create impactful, data-driven, and emotionally engaging copy for your products, campaigns, site, or store.
