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Kris Gucker
650.776.1653
Copywriter / Content Director / Creative Efficiency Manager
Electronic Arts
Box copy for The Sims3 expansion packs. I had a very tight character count to communicate the benefits of each product.


Box copy for this Command & Conquer bundle was targeted at existing fans, but had to message overall value in a restricted space.


Sephora
These in-store signs for "New at Sephora" were aimed at creating a sense of urgency, but with a fun, flirty vibe for existing customers.




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